Built for Australian real estate agencies

Your agents spend 15 hours a week on admin. We fix that.

AI consulting and toolkits built specifically for Australian real estate agencies. We know Rex, AgentBox, and Domain — and we know the difference between a 3-bed in Lighthouse Beach and a lifestyle acreage in Telegraph Point.

Sound familiar?

Listing descriptions take 45 minutes each — and half of them still sound like every other agency on realestate.com.au

Vendor updates are copy-paste templates that vendors see through — and your best agents know it but don't have time to personalise them

Your database of past buyers is a goldmine nobody's mining — 5,000 contacts in Rex and 80% haven't heard from you in six months

Agents waste hours every week on admin they could spend on relationships, prospecting, and winning listings

We get it. That's exactly why we built Headland Digital — AI that speaks real estate.

How we're different

Real Estate Specialists, Not Generic AI Consultants

We don't do AI for dentists on Tuesday and real estate on Thursday. Every prompt, every workflow, every recommendation is built for how Australian agencies actually operate. We know Rex, AgentBox, Domain, and realestate.com.au.

Built for the Mid North Coast

We live in Port Macquarie. We understand that a 10-agent agency isn't a Sydney franchise. Solutions that fit your size, your budget, your market — from Lighthouse Beach to Telegraph Point.

Results You Can Measure in Hours and Dollars

Every engagement comes with ROI tracking. We don't promise vague 'efficiency gains' — we show you exactly how many hours per agent per week you're getting back, and what that's worth in commission time.

What we offer

Practical packages for real estate agencies. Clear pricing. No surprises.

Quick Win Workshop

$1,500–2,500

  • 2-hour hands-on team training with real listings
  • Custom prompt library for your agency's voice
  • 30-day email support

Your agents leave knowing how to write listings, vendor updates, and buyer follow-ups with AI — that day.

Most popular

AI Audit + Roadmap

$3,500–5,500

  • Deep dive into your listing, vendor, and buyer workflows
  • CRM-specific AI opportunity report (Rex, AgentBox, Eagle)
  • 90-day implementation roadmap with ROI projections

Know exactly which workflows to automate, in what order, and how many hours per agent per week you'll save.

AI Setup & Integration

$6,000–12,000

  • Listing copy, vendor comms, and buyer follow-up automations
  • CRM integration and workflow builds
  • Full team training + operations manual
  • 30-day post-launch support

We build it, test it on real listings, train your agents, and stick around until it's working.

Ongoing AI Partner retainers available for agencies wanting continuous optimisation.

The numbers speak for themselves

9+ hours

saved per agent per week on admin

5 min

to write a portal-ready listing description with AI

18:1

average ROI on AI implementation for agencies

Based on our analysis of typical Australian real estate agency workflows

Free — takes about 2 minutes

Find out where AI can save your agency the most time

Answer 7 quick questions about your agency. We'll show you exactly which workflows are costing you the most hours — and where AI can give them back.

7 real estate-specific questions
Personalised AI opportunity report
No obligation, no sales pitch

Prefer to talk? Book a free 15-min chat or email hello@headlanddigital.co

About Headland Digital

Josiah Purss — Headland Digital

Headland Digital is an AI consulting practice based in Port Macquarie, NSW — built specifically for Australian real estate agencies. We help principals and their teams cut through the AI noise and implement practical solutions that save real hours every week.

Founded by Josiah Purss — sales strategist turned AI specialist. After years implementing AI across enterprise sales teams, he saw the same opportunity in real estate: agents drowning in admin that AI could handle in minutes. Headland Digital exists to close that gap.