15 ChatGPT Prompts Every Australian Real Estate Agent Should Try

Stop using ChatGPT like a Google search.

Most agents who’ve “tried AI” typed something like “write me a listing description” and got back something so generic it could’ve been about any property in any country. That’s not an AI problem — that’s a prompt problem.

ChatGPT doesn’t know you sell real estate in Australia. It doesn’t know we say “vendor” not “seller.” It doesn’t know what VPA means. It doesn’t know that realestate.com.au has different character limits to Domain. It doesn’t know that an “open home” isn’t an “open house.”

Unless you tell it.

Generic prompts produce generic rubbish. Australian-context prompts produce output you’d actually use. The 15 prompts below are designed for the way Australian agents work — with local terminology, local platforms, and the specific scenarios you deal with every week.

Each one is ready to copy and paste. We’ve also explained what makes each prompt work, so you can adapt them to your own style.

For a broader look at how AI fits into your workflow, start with our complete guide to ChatGPT for real estate in Australia.

---

Listing Descriptions

The average agent spends 30-45 minutes per listing description. These three prompts cover the property types you list most often — and they’ll cut that time to under five minutes.

1. The Bread-and-Butter Residential Listing

Write a 200-word listing description for a [bedrooms]-bedroom [property type] in [suburb], [state]. Key features: [list 5-6 specific features]. Target buyer: [e.g., young families upgrading, downsizers, first home buyers]. Tone: [warm/premium/energetic]. Use Australian English throughout — “lounge” not “living room”, “ensuite” not “master bath.” Open with a hook that isn’t the address or “Welcome to.” Avoid clichés like “entertainer’s delight” and “sun-drenched.” End with a line that makes the reader want to book an inspection.

Why this works: The prompt specifies word count (so the output fits portal formats), names the target buyer (so the language matches), and explicitly bans the clichés that make AI copy smell like AI copy. The Australian English instruction prevents ChatGPT from defaulting to American terminology, which it will do every time if you don’t tell it otherwise.

Customise it: Swap the word count for different uses — 150 words for a realestate.com.au mobile preview, 300 for a brochure. Add “Include these specific neighbourhood highlights: [school name, park, café strip]” to make the location paragraph sing.

---

2. Apartment or Unit (Tight Copy, Big Impact)

Write a tight 180-word listing description for a [bedrooms]-bedroom unit on level [X] of a [building description — e.g., “boutique block of 8” or “resort-style complex”] in [suburb]. Internal size: [sqm]. Building amenities: [list]. Strata levies: approximately $[X]/quarter. Use “body corporate” not “HOA”, “secure intercom entry”, “designated car space.” Emphasise natural light, aspect, and any balcony or courtyard — describe outdoor space as a room, not an afterthought. Focus heavily on walkability: name specific cafes, transport, and shops within minutes.

Why this works: Apartment copy needs to work harder in fewer words. This prompt forces ChatGPT to prioritise what actually sells units — light, aspect, walkability, and the “lock-up-and-leave” lifestyle. Mentioning strata levies and body corporate in Australian terms prevents the AI from producing something that reads like a Manhattan real estate listing.

Customise it: For investor stock, add “Include approximate rental yield and tenant appeal factors.” For downsizers, add “Emphasise single-level living, security, and proximity to medical facilities.”

---

3. Realestate.com.au vs Domain — Two Formats From One Description

I have a listing description that’s 350 words. Rewrite it in two versions: (1) A punchy 150-word version optimised for realestate.com.au’s mobile preview — front-load the most compelling details, assume the reader will only see the first 3 lines before they have to tap “read more.” (2) A 250-word version for Domain with more lifestyle detail and a stronger neighbourhood paragraph. Both in Australian English. Here’s the original: [paste your description]

Why this works: Most agents write one description and paste it everywhere. But realestate.com.au and Domain display listings differently — particularly on mobile, where the first few lines are all that shows. This prompt forces two purpose-built versions from the same source material, which means your best selling points always land above the fold.

Customise it: Add a third version: “Also write a 60-word version for the SMS/social media teaser” to get three assets from one prompt.

---

Vendor Communication

Vendor management is where deals are won or lost — and where most agents lose hours every week. These prompts handle the communications that matter most.

4. Weekly Campaign Update Email

Write a 200-word weekly campaign update email to my vendor [name] for [property address]. This is week [X] of the campaign. Sale method: [auction/private treaty/EOI]. This week’s numbers: [X] groups through open homes, [X] new enquiries, [X] views on REA, [X] saves on Domain. Key buyer feedback: [2-3 themes — e.g., “Buyers love the kitchen but two mentioned the lack of a second bathroom”]. My honest assessment of the campaign: [your read — e.g., “Strong interest but we need more urgency from serious buyers”]. Next steps: [what’s happening this week]. Tone: professional, transparent, and structured — bullet points are fine. The vendor should feel informed, not sold to.

Why this works: The prompt asks for your honest assessment before generating the email, which forces you to think about what you actually want to say — and prevents the AI from producing a vague “things are going well” email that erodes trust. The specific metrics placeholders ensure the output references real data, not fluff.

Customise it: For auction campaigns, add “Include the auction countdown: [X] days until auction” and “Mention contracts issued: [X].” For campaigns that need a difficult conversation, pair this with Prompt 6 below.

---

5. Post-Open Home Summary With Buyer Profiles

Write a concise email to my vendor summarising today’s open home at [address]. Attendance: [X] groups. Buyer profiles (brief): [list — e.g., “Young couple upgrading from a unit in Dee Why, pre-approved to $1.1M”, “Investor from interstate, owns 4 properties”, “Family of 5, relocating from Melbourne, need 4+ bedrooms”]. What buyers loved: [list]. Concerns raised: [list]. My assessment of genuine buyer interest: [how many are serious vs. tyre-kickers]. Next inspection: [date and time]. Tone: transparent and constructive — if buyers raised concerns, report them honestly. The vendor deserves the truth.

Why this works: Vendor trust lives and dies in post-open home communication. By prompting for buyer profiles, positive feedback, AND concerns, the AI produces a balanced email rather than a sugar-coated one. Vendors who feel informed are vendors who trust your pricing advice when it matters.

Customise it: After a quiet open home, add “Only [X] groups attended — acknowledge this directly and explain the likely reasons [weather, long weekend, competing auctions] and what we’re doing differently next week.”

---

6. Price Adjustment Recommendation (Data-Led)

Write a diplomatic email to my vendor recommending we adjust the price guide for [address] from $[current] to $[recommended]. Context: the property has been on market for [X] weeks with [X] enquiries and [X] inspections. Comparable sales in the past month: [list 2-3 with addresses, sale prices, and brief details]. Competing listings: [list 1-2 similar properties currently on market with their asking prices]. Key buyer feedback on price: [summary]. Frame the adjustment as the market giving us clear feedback — never blame the vendor. Lead with the comparable evidence. Position the new price guide as a strategy to “reignite buyer competition”, not a concession. End by suggesting a phone call or meeting to discuss — this conversation shouldn’t happen only over email.

Why this works: Price adjustments are the hardest conversation in real estate. This prompt structures the email around evidence (comparable sales, competing stock, buyer feedback) rather than opinion, which makes the recommendation feel objective rather than personal. The instruction to “never blame the vendor” prevents the AI from producing anything that could damage the relationship.

Customise it: If the vendor is likely to push back, add “Acknowledge that the original price guide was reasonable at the time based on the evidence we had, and explain what’s changed since.”

---

Buyer Emails

Buyer relationships are built in the follow-up. These prompts handle the emails that most agents mean to send but never quite get to.

7. Post-Open Home Follow-Up

Write a warm follow-up email to a buyer named [name] who inspected [address] at Saturday’s open home. They seemed particularly interested in [what caught their eye — e.g., “the renovated kitchen and the north-facing backyard”]. Ask a soft question about their thoughts. Mention the property is generating strong interest without being pushy about it. Offer to arrange a private inspection or answer any questions. Keep it under 150 words. No hard sell — this should feel like a message from someone helpful, not a CRM auto-send. Australian English.

Why this works: The personalisation placeholder — “what caught their eye” — is what separates a good follow-up from a form letter. It proves you were paying attention at the open home, which builds trust. The word limit keeps it concise enough to actually get read, and the “no hard sell” instruction prevents the AI from adding a desperate-sounding call to action.

Customise it: For serious buyers, add “Mention that I can provide the contract of sale / section 32 if they’d like their conveyancer to review it.” For buyers who seemed hesitant on price, add “Gently acknowledge that pricing is an important consideration and offer to walk them through the comparable sales.”

---

8. Unsuccessful Auction Bidder

Write a thoughtful email to a buyer named [name] who bid at auction for [address] but was unsuccessful. The property sold for $[price] with [X] active bidders. Acknowledge their disappointment — bidding at auction takes courage and financial commitment. Don’t use phrases like “better luck next time.” Let them know I have [X] upcoming listings / properties in the pipeline that might suit their brief: [brief description of what they’re looking for]. Ask if they’d like me to keep them informed. Tone: empathetic, genuine, and respectful of the emotional experience they’ve just had.

Why this works: Unsuccessful auction bidders are some of the most motivated buyers in the market — they’ve already done their due diligence, arranged finance, and demonstrated they’re ready to commit. This prompt treats them with the respect they deserve rather than tossing off a generic “sorry you missed out” email. The instruction to avoid “better luck next time” stops the AI from being tone-deaf about what can be a genuinely stressful experience.

Customise it: If you know their specific criteria, add them: “They’re looking for a [bedrooms]-bed [property type] in [suburbs], budget $[X]-$[X], ideally with [key requirement].” The more specific the email, the more likely they’ll stay in your pipeline.

---

9. Dormant Buyer Reactivation

Write a casual, zero-pressure email to a buyer named [name] I haven’t heard from in [X] months. Last time we spoke, they were looking for a [property type] in [suburb/area]. Acknowledge it’s been a while — life gets busy. Share one genuinely interesting market update about their target area: [e.g., “Median prices in [suburb] have softened 4% since we last spoke” or “A new development in [area] is creating some interesting opportunities”]. End with something like: “If you’re still in the market, even casually, I’m here. If not, no worries at all — just wanted to check in.” Keep it under 130 words. No guilt trips, no urgency, no sales pressure.

Why this works: Database reactivation is where the real money lives — reactivating a dormant contact costs a fraction of acquiring a new lead and converts at significantly higher rates. But the email has to feel genuine, not like a CRM drip campaign. This prompt achieves that through the casual tone instruction, the “no guilt trips” guardrail, and the specific market update that provides actual value rather than just checking in for the sake of it.

Customise it: If you have a specific property to share, add “Mention that a [property type] just listed in [suburb] that reminded me of what they were looking for — include a one-line description.” Relevance is the best reactivation trigger.

---

Social Media Content

Agents know they should post consistently. Most manage it for about three weeks before it falls off. These prompts produce ready-to-post content for the formats that actually drive engagement.

10. Just Sold Post (The Engagement Magnet)

Write a “Just Sold” post for Instagram and Facebook about [address] — a [bedrooms]-bed [property type] in [suburb]. Sale method: [auction/private treaty]. Result: [e.g., “Sold at auction, $85K above reserve with 5 registered bidders” or “Sold in 9 days via private treaty”]. Include a brief, genuine thank-you to the vendors (first names only: [names]) — one line about the journey, not a corporate tribute. Tone: celebratory but not boastful. The vendor’s result is the hero, not the agent. 80-120 words. End with a soft CTA like “Thinking about your next move?” not “Call me to sell your home.” Include 8-10 hashtags: #[Suburb] #JustSold #[Region]RealEstate #AustralianProperty plus 4-5 local tags.

Why this works: “Just Sold” posts consistently outperform other real estate content on social media because people love seeing results. The prompt keeps the focus on the vendor’s outcome (not the agent’s ego), includes a human touch through the vendor thank-you, and uses a soft CTA that invites conversation without screaming “hire me.” The hashtag instruction ensures local discoverability.

Customise it: For exceptional results, add “Include a brief story element — e.g., ‘After 35 years in this home, [vendors] were nervous about the process. Saturday’s result was everything they deserved.’” Stories get shared. Stats get scrolled past.

---

11. Suburb Market Update (Authority Builder)

Write a market insight post for Instagram and Facebook about [suburb]. Lead with a specific, surprising stat: [e.g., “The median house price in [suburb] just hit $[X] — up [X]% in 12 months”]. Source: [CoreLogic/Domain/PropTrack]. In 2-3 sentences, explain what this means in plain English for buyers and sellers. End with an engagement question: “Has your suburb seen similar movement? Drop it below and I’ll check for you 👇.” Total: 60-100 words. Cite your data source for credibility. Include 6-8 hashtags with local suburb and region tags.

Why this works: Market stat posts position you as the local expert without requiring you to sell anything. The engagement question at the end (“drop your suburb below”) is a comment magnet — every response is a warm lead giving you their target area. Citing the data source builds credibility that most agents’ social content lacks entirely.

Customise it: Create a monthly series: “The [Suburb] Number” — one post, one stat, every month. Consistency builds authority faster than occasional viral posts.

---

12. Short-Form Video Script (Reel / TikTok)

Write a 30-second video script for an Instagram Reel busting the myth: “[state the myth — e.g., ‘Spring is the only good time to sell in Australia’].” Structure: Hook (first 3 seconds — a bold, attention-grabbing statement or question), state the myth clearly, bust it with one piece of local evidence or data, give the real advice in one sentence, end with a CTA: “Follow for more real talk about [suburb/region] property.” Australian accent and terminology — this is spoken word, not written copy. Keep it conversational and punchy. No jargon.

Why this works: Short-form video is the highest-reach format on every platform right now, and myth-busting is one of the most reliably engaging content types. The script structure — hook, myth, bust, advice, CTA — gives the video a clear arc in 30 seconds. The “spoken word, not written copy” instruction prevents the AI from producing something that sounds robotic when read aloud.

Customise it: Build a series: “Property Myths with [Your Name].” Five myths = five videos = a week of content from one prompting session. Try: “You need 20% deposit to buy”, “Auction always gets the best price”, “Renovate the kitchen before selling”, “Winter is dead for the property market”, “You don’t need an agent to sell.”

---

Market Analysis

Data is what separates a trusted adviser from another agent asking for a listing. These prompts turn raw numbers into professional, presentation-ready analysis.

13. Suburb Snapshot for a Listing Appointment

Create a suburb market snapshot for [suburb] that I can present at a listing appointment. Data to include: current median house price $[X], median unit price $[X], average days on market [X], year-on-year price change [X]%, number of sales this quarter [X], auction clearance rate [X]%. Write 2-3 paragraphs interpreting these numbers for a vendor considering selling right now — what the data suggests about buyer demand, competition from other sellers, and likely pricing. Tone: authoritative local expert who makes data accessible, not academic. Format with clear subheadings so it’s scannable on one page.

Why this works: Vendors choose agents who demonstrate local expertise. Walking into a listing appointment with a professional suburb analysis — rather than a generic printout from RP Data — immediately sets you apart. The prompt asks for interpretation, not just regurgitation, which produces the kind of commentary that shows you understand what the numbers mean for this vendor.

Customise it: Add “Compare to the neighbouring suburbs of [suburb A] and [suburb B] to show relative value” for properties near suburb borders. Add “Include one paragraph on what’s coming — planned infrastructure, development applications, or demographic shifts” to demonstrate forward-looking knowledge.

---

14. Comparative Market Analysis Summary

Write a CMA summary for [property address]. My property: [bedrooms] bed, [bathrooms] bath, [car spaces] car, [land size] sqm, key features: [list 3-4]. Comparable recent sales: [list 3-4 with address, beds/bath, land size, sale price, sale date]. Currently competing listings: [list 2-3 similar properties on market with asking prices]. Analyse how my property compares on size, features, condition, and location. Suggest a realistic price range with brief justification. Format as a clean, professional summary that a vendor without real estate experience can understand — no jargon, no hedging, just clear analysis.

Why this works: A CMA is only as good as its narrative. Most agents hand over a spreadsheet of comparable sales and expect the vendor to connect the dots. This prompt forces the AI to do the analysis — explaining why the property compares favourably or unfavourably to each sale, and building toward a clear pricing recommendation. The “no jargon” instruction ensures the vendor actually understands the reasoning.

Customise it: For a property with an obvious weakness (e.g., no garage, dated bathroom), add “Acknowledge that [weakness] may position the property at the lower end of the range, but explain how [strength] compensates.” Honesty in a CMA builds more trust than optimism.

---

15. Quarterly Market Wrap (Newsletter or Blog)

Write a 500-word quarterly market wrap for [region or suburb] for [quarter, year]. Key data: median price $[X], quarter-on-quarter change [X]%, average days on market [X], total sales [X], auction clearance rate [X]%. Mention 2-3 standout sales with addresses and results. Include what happened with interest rates this quarter and how RBA decisions affected local buyer behaviour. Note any significant changes in stock levels or buyer demographics. Tone: authoritative local expert writing for an audience of homeowners and investors, not other agents. Format with clear subheadings. End with a one-paragraph outlook for next quarter.

Why this works: Quarterly market wraps are the highest-value content an agent can produce — they demonstrate deep local knowledge, they’re shareable, and they give you a reason to contact your entire database every three months. This prompt produces something publication-ready because it demands specific data, named sales, interest rate context, and a forward-looking view. Most agents either don’t write these at all or produce something so generic it adds no value.

Customise it: Produce this every quarter and send it to your database with a personal note: “Thought you’d find this useful — [suburb] had an interesting quarter.” It’s the highest-trust, lowest-pressure touchpoint you can create.

---

Making These Prompts Work Harder

These 15 prompts will produce genuinely useful output straight away. But three small upgrades will take them from good to excellent.

Teach ChatGPT Your Voice

Before using any of these prompts, paste 3-5 examples of your best writing — a listing description you’re proud of, an email that got a great response, a social post that performed well — and ask ChatGPT:

“Analyse the writing style of these examples. Note the tone, vocabulary, sentence structure, and any distinctive patterns. Summarise my ‘voice’ in 5-6 bullet points.”

Save that analysis. Add it to the start of every prompt. The output will go from “sounds like AI” to “sounds like me on a good day.”

We cover the full voice brief method — including three example briefs for different agency styles — in our complete guide to ChatGPT for real estate in Australia. It’s the single most powerful technique we’ve found.

Always Review Before Publishing

Never publish AI-generated content without reading it first. AI will occasionally invent statistics, describe features that don’t exist, slip in American spelling, or make claims about school catchments that aren’t accurate.

Your name is on every piece of content. You’re the licensed agent. Compliance is yours. Five minutes of review is always worth it.

For the most common mistakes agents make with AI, see our guide on 5 things real estate agents get wrong about AI.

Set Up Custom Instructions

In ChatGPT’s settings, you can set Custom Instructions that persist across every conversation. Set yours to something like:

• “I’m a real estate agent in [suburb], Australia”
• “Always use Australian English spelling”
• “I list on realestate.com.au and Domain and use [Rex/AgentBox/Reapit] as my CRM”
• “Use ‘vendor’ not ‘seller’, ‘open home’ not ‘open house’, ‘conveyancer’ not ‘attorney’”

This saves you repeating the same context in every prompt. One setup, permanent improvement.

---

These 15 Cover the Basics. The Full Pack Goes Deeper.

These prompts are designed to be genuinely useful on their own. Copy any one of them into ChatGPT right now and you’ll get a solid result.

But there’s a meaningful gap between a solid result and a production-ready one.

Each of these prompts is 2-3 lines. They produce good first drafts. The AI Listing Machine takes the same categories — listing descriptions, market reports, social media, vendor communication, and database reactivation — and expands every prompt into a full production template. We’re talking detailed fill-in guides that explain exactly what information to include, writing instructions that shape tone and structure, and category-specific context that produces publication-ready output on the first try.

51 prompts. Five categories. Plus a complete voice-matching guide that teaches you how to make every piece of AI content sound like your agency, not a robot.

If the free prompts in this article save you time, the full pack will change how you work.

Want a personalised view of where AI fits in your agency? Try our free ROI calculator to see the hours and dollars at stake — specific to your team size and workflow.

---

Built for Australian real estate agents by Headland Digital. We help agencies work smarter with AI — no buzzwords, just results.