The Complete Guide to Using ChatGPT for Real Estate in Australia (2026)

There’s a quiet gap opening up in Australian real estate right now. Not between big agencies and small ones. Not between metro and regional. Between agents who know how to use AI properly and agents who don’t.

On one side, you’ve got agents cranking out polished listing descriptions in two minutes, sending vendor updates that sound like they spent an hour on them, and posting consistent social content across three platforms — all while doing more inspections, more calls, and more face-to-face than their competitors.

On the other side, you’ve got agents who tried ChatGPT once, got something that sounded like a robot eating a thesaurus, and went back to their Word template from 2019.

The difference isn’t talent. It’s technique. And by the end of this guide, you’ll have it.

But first — let’s address the elephant in the room.

You’ve probably seen the stories. The Guardian article about the AI listing blunder that went viral. Agents publishing descriptions with “[Property Type]” still in the copy. Listings mentioning “HOA fees” for a strata unit in Bondi. A property supposedly “walking distance to the train station” in a town that hasn’t had passenger rail since the 1980s.

Those stories are real. And they’re exactly why most agents are either scared of AI or dismissive of it.

Here’s what those stories actually prove: AI without a process is dangerous. AI with a process is a superpower.

Every one of those blunders happened because someone pasted raw AI output into a listing without checking it. That’s not an AI problem — it’s a workflow problem. And it’s solvable.

By the end of this guide, you’ll know exactly how to use ChatGPT to save 10+ hours a week on listing descriptions, vendor comms, buyer follow-ups, social media, market reports, and more — without embarrassing yourself or your agency.

Let’s get into it.

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What ChatGPT Actually Is (No Jargon, Promise)

If someone’s already explained ChatGPT to you using words like “large language model” and “neural network,” I’m sorry. Let me try again in plain English.

ChatGPT is a writing assistant that you talk to like a person. You type a message. It types a reply. The difference between ChatGPT and, say, Google is that ChatGPT doesn’t just find information — it creates new text based on what you’ve asked for.

Think of it like hiring a graduate who’s read every listing description, email template, and market report ever written — but has never actually sold a house, walked through a suburb, or met a vendor. They’re brilliant at putting words together. They know nothing about your market, your clients, or your voice. That’s where you come in.

What ChatGPT is good at:

• Drafting — listing descriptions, emails, social posts, reports
• Brainstorming — content ideas, subject lines, marketing angles
• Reformatting — turning dot-point notes into polished paragraphs
• Summarising — condensing long documents or data into key points
• Adapting tone — making the same message sound professional, casual, or urgent

What ChatGPT is NOT good at:

• Facts and numbers — it will make things up. It doesn’t know current median prices, school names, or how far your listing is from the beach. You bring the facts; it brings the words.
• Local knowledge — it doesn’t know that the “quiet street” actually gets heavy traffic during school drop-off, or that the café around the corner closed last month.
• Replacing your expertise — it can’t read a buyer’s body language, negotiate under pressure, or know when a vendor needs a straight conversation about pricing.
• Compliance — never let AI write contracts, disclosure statements, or anything legally binding without proper review.

Free vs Paid: Is ChatGPT Plus Worth It?

ChatGPT has a free tier and a paid tier (ChatGPT Plus, roughly $30/month AUD equivalent). Here’s the honest breakdown:

	Free	ChatGPT Plus (~$30/mo AUD)
Access	Available but slower during peak times	Priority access, no queues
Model	GPT-4o mini (good, not great)	GPT-4o and latest models (noticeably better)
Speed	Slower responses	Faster responses
Features	Basic chat	Custom GPTs, image generation, file uploads, web browsing
For agents	Fine for trying it out	Worth it once you’re using it daily

My recommendation: Start free. Use it for a week. If you find yourself reaching for it multiple times a day — and you will — upgrade to Plus. The quality jump alone pays for itself if it saves you even one hour per week.

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Getting Set Up: The 5-Minute Quick Start

You can be up and running in the time it takes to finish a coffee.

Step 1: Create Your Account

Go to chat.openai.com and sign up with your email or Google account. That’s it. No credit card needed for the free tier.

Step 2: Choose Your Platform

ChatGPT works on:

• Desktop browser — best for longer work (listings, reports, emails)
• Mobile app (iOS and Android) — great for quick tasks between inspections
• Desktop app (Mac and Windows) — same as browser, slightly faster

Most agents use the desktop browser at their desk and the mobile app on the go. Download the app from your phone’s app store — it’s free.

Step 3: The ONE Setting to Change

This is the step 95% of agents skip, and it’s the one that makes the biggest difference.

Go to Settings → Personalisation → Custom Instructions and add something like this:

I’m a real estate agent based in [YOUR SUBURB], Australia. I work primarily with [YOUR FOCUS — e.g., residential property in the Mid North Coast NSW region]. When writing for me, always use Australian English spelling (organisation, colour, realise), Australian real estate terminology (vendor not seller, open home not open house, strata not HOA), and reference Australian platforms like realestate.com.au and Domain. My tone is [YOUR TONE — e.g., professional but warm, straight-talking, approachable]. I never use clichés like “entertainer’s delight” or “sun-drenched.” When I ask for a listing description, assume it’s for realestate.com.au unless I say otherwise.

This one step transforms every conversation. Instead of getting generic American-sounding output, you’ll get responses that already sound Australian and relevant to your market. You set it once and forget it — it applies to every new chat.

Step 4: Start a “Real Estate” Conversation

If you’re on ChatGPT Plus, you can create a custom GPT (basically a saved assistant) with your agency’s voice, templates, and preferences built in. But even on the free tier, you can start a new conversation called “Real Estate Work” and keep all your property-related chats in one place.

That’s it. You’re ready to go.

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The 7 Best Ways Australian Agents Use ChatGPT

These aren’t theoretical. They’re the use cases we see agents reaching for every single day. For each one, I’ll give you the use case, an actual prompt you can copy right now, a sample of what the output looks like, and what to customise.

1. Listing Descriptions

The use case: You’ve just finished an inspection. You’ve got your notes — beds, baths, features, the vibe. Now you need 250-350 words of portal-ready copy for realestate.com.au or Domain. Normally this takes 20-30 minutes. With ChatGPT, it takes about 90 seconds.

The prompt (copy this):

Write a listing description for a single-level 3-bedroom, 2-bathroom brick home on 680sqm in Port Macquarie, NSW.

Key features: renovated kitchen with stone benchtops and 900mm Smeg oven, open-plan living flowing to a covered alfresco area, ducted air conditioning, double lock-up garage, north-facing backyard with established gardens, 8 minutes to Town Beach.

Target buyer: young families upgrading from a unit or relocating from Sydney.

Nearby: Settlement City shopping centre (5 min), Westport Public School (3 min walk), Port Macquarie Base Hospital (8 min).

Tone: warm and professional but not stuffy. No clichés like “entertainer’s delight” or “nothing to do but move in.” Australian English only.

Write 280-320 words. Don’t include the price or agent name.

Sample output:

Settled on a wide 680sqm block in one of Port Macquarie’s most family-friendly pockets, this single-level brick home delivers the kind of easy, comfortable living that’s hard to find — and even harder to leave.

Inside, a freshly renovated kitchen anchors the open-plan living area: stone benchtops, a 900mm Smeg oven, and enough bench space for Saturday morning pancakes and Friday night pizza prep. The living zone opens through glass sliding doors to a covered alfresco — your new default spot for morning coffees, weekend barbecues, and keeping an eye on the kids in the yard.

Three well-proportioned bedrooms sit at the quiet end of the home, the master with a walk-in robe and updated ensuite. A second bathroom services the remaining bedrooms, with a full-size bath for the little ones.

Ducted air conditioning keeps things comfortable year-round — a genuine blessing when Port Mac summers kick in. Outside, the north-facing backyard is fully fenced with established gardens that give the block a settled, private feel without demanding your weekends.

The practical details stack up too: a double lock-up garage, internal laundry, and the kind of storage a growing family actually needs.

Location puts you within a 3-minute walk of Westport Public School, 5 minutes from Settlement City for groceries and coffee, and 8 minutes from the sand at Town Beach. Port Macquarie Base Hospital is equally close — the kind of convenience that makes daily life genuinely easier.

Properties like this, in this pocket, at this stage of renovation — they move. Inspect this week.

What to customise: Swap in your suburb, property details, and target buyer. The more specific detail you give in the prompt, the less editing you’ll do on the output. Always check distances, school names, and any factual claims before publishing.

For a deeper dive on this specific workflow — including prompts for luxury, coastal, rural, and apartment listings — see our guide to writing listing descriptions in 60 seconds. Or grab the complete set of listing prompts in our AI Listing Machine prompt pack.

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2. Vendor Communication

The use case: It’s Monday morning. You’ve got three vendors expecting weekly updates, and each one needs to feel like you spent real time on their report. You didn’t. You were flat out at open homes all weekend. ChatGPT turns your quick inspection notes into a professional vendor update in under two minutes.

The prompt (copy this):

Write a weekly vendor update email for a property at 14 Ocean Street, Port Macquarie.

Property: 4-bed house, listed 3 weeks ago for $1,150,000 - $1,250,000.

This week’s open home: 18 groups through (up from 12 last week). Strong interest from 3 parties — two families relocating from Sydney, one local upgrader. Two parties have requested contracts.

Online stats: 4,200 views on realestate.com.au (above suburb average), 38 saves, 12 email enquiries.

Market context: two comparable sales this week — 22 Pacific Drive sold at auction for $1,180,000 (3-bed, smaller block) and 8 Coral Crescent sold for $1,295,000 (4-bed, renovated, pool).

Recommended action: we’re well positioned. Recommend holding current price guide and pushing for offers before next open home.

Tone: confident, transparent, data-backed. The vendors are experienced — they don’t want waffle, they want facts.

Use Australian English and real estate terminology (vendor, open home, etc.).

Sample output:

Subject: 14 Ocean Street — Week 3 Campaign Update

Hi [Vendor Name],

Great momentum this week at Ocean Street. Here’s where we’re at.

Open Home Results* Saturday’s inspection drew 18 groups through the property — a solid jump from 12 last week and well above what we’d typically expect by week three. Interest is building rather than tapering, which is exactly what we want to see.

Three parties in particular are showing genuine intent: two families relocating from Sydney (both pre-approved), and one local family upgrading from a townhouse. Two of the three have requested contracts, which puts us in a strong negotiating position heading into next week.

Online Performance* The listing has clocked 4,200 views on realestate.com.au — comfortably above the suburb average for this price range. We’ve had 38 saves (a reliable indicator of serious interest) and 12 direct email enquiries this week alone.

Market Context* Two relevant sales settled this week that help frame our position: • 22 Pacific Drive — sold at auction for $1,180,000 (3-bed, smaller block, no renovation). This supports our lower guide range. • 8 Coral Crescent — sold for $1,295,000 (4-bed, fully renovated with pool). A renovated property achieving this figure validates the upper end of where we’re positioned.

Your property sits well between these two — better than Pacific Drive on size and presentation, and while it doesn’t have the pool that Coral Crescent offered, the block size and location give us a strong value argument.

My Recommendation* We hold the current price guide. Buyer activity is increasing, we have genuine competition forming, and the comparable sales support our positioning. I’d like to push the two contracted parties toward presenting offers before next Saturday’s inspection.

I’ll call you Wednesday to walk through the detail and discuss next steps.

Cheers, [Agent Name]

What to customise: Obviously, swap in your property details and data. The key to great vendor updates is real numbers — ChatGPT provides the polish, you provide the substance. Never fabricate inspection numbers or market data.

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3. Buyer Follow-Up Emails

The use case: It’s 6pm Sunday. You’ve run four open homes and spoken to 30+ groups. Every one of them should get a follow-up email by tomorrow morning. Realistically, without AI, maybe five of them will.

ChatGPT changes the maths. You can draft personalised follow-ups for every group, tailored to their situation, in minutes.

The prompt (copy this):

Write a post-open home follow-up email for a buyer named Sarah who inspected a 3-bedroom townhouse at 9/42 Gordon Street, Port Macquarie today.

She’s a first home buyer from Newcastle, pre-approved to $680,000. She loved the kitchen and the courtyard but was concerned about the body corporate fees ($850/quarter). The property is listed at $649,000.

I want to address her body corporate concern (the fees include building insurance, pool maintenance, and gardening for all common areas — actually good value) and encourage her to request the contract.

Tone: friendly, helpful, not pushy. She’s nervous about her first purchase — be encouraging.

Australian English only.

Sample output:

Subject: Great to meet you today, Sarah — 9/42 Gordon Street

Hi Sarah,

It was lovely meeting you at Gordon Street today. I could tell from the way you lingered in that courtyard that it struck a chord — and I get it. That spot is easily the best part of the complex.

I wanted to follow up on the body corporate fees, because I know that was on your mind. The $850 per quarter covers building insurance, pool maintenance, common area gardening, and the sinking fund contribution. When you break it down, that’s roughly $65 per week — and when you consider that covers insurance you’d need anyway, plus someone else mowing and maintaining the gardens, it actually represents solid value compared to similar complexes in the area.

For context, a standalone house at a similar price point would typically run you $1,500-2,000 a year in insurance alone, plus whatever you spend on garden maintenance. The body corporate effectively bundles that for you.

At $649,000, this sits comfortably within your budget with room for the costs that come with a first purchase — stamp duty, conveyancing, and getting the place set up. Happy to run through those numbers with you if that would help.

If you’d like to take the next step, I can send through the strata report and contract for your solicitor to review. No pressure at all — just let me know when you’re ready.

Chat soon, [Agent Name]

What to customise: The magic here is the personal details. Mention something specific from your conversation — what they liked, what concerned them, what they mentioned about their situation. ChatGPT handles the structure and tone; your notes make it personal.

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4. Social Media Content

The use case: Your principal keeps asking why the agency Instagram hasn’t been updated in three weeks. You know you should be posting. You just don’t have time to think of what to say, write it, and make it sound good. ChatGPT solves this by generating a week’s worth of content in ten minutes.

The prompt (copy this):

Create 5 social media posts for an Australian real estate agent based in Port Macquarie, NSW. Mix of Facebook and Instagram.

Posts needed: 1. Just listed: 4-bed house on Watonga Street, Lighthouse Beach. Auction in 4 weeks. 3 living areas, pool, 180-degree ocean views. Target: families and sea-changers. 2. Market stat: Port Macquarie median house price hit $785,000 in January 2026, up 6.2% year-on-year. Source: CoreLogic. 3. Community post: The new playground at Town Green just opened — perfect for families. 4. Tip post: 3 things every vendor should do before their first open home. 5. Just sold celebration: Helped a young couple secure their first home in Flynns Beach after 6 months of searching.

Tone: genuine, community-focused, slightly casual. Not corporate. Think local agent who actually lives here.

Include 6-10 relevant hashtags per post. Australian English.

Sample output (Post 1 — Just Listed):

There’s a reason people fall in love with Lighthouse Beach — and this one might be the reason they stay.

4 bedrooms. 3 living areas. Pool. And 180-degree ocean views that genuinely stop you mid-sentence.

Watonga Street is one of those streets. The kind where you slow down when you drive past, wondering who gets to live there. Now it could be you.

Auction in 4 weeks. First open this Saturday.

📍 Watonga Street, Lighthouse Beach DM me or call for details.

#LighthouseBeach #PortMacquarie #NewListing #AuctionProperty #OceanViews #CoastalLiving #MidNorthCoast #NSWRealEstate #PortMacProperty #ForSale

Sample output (Post 3 — Community):

If you haven’t checked out the new playground at Town Green yet — take the kids this weekend. It’s brilliant. 🎉

Climbing structures, water play area, shaded seating for the parents (the real MVP feature), and it’s right in the heart of town.

This is the stuff that makes Port Mac such a good place to raise a family. Little things that aren’t little at all.

Have you been yet? What do the kids think? 👇

#PortMacquarie #TownGreen #PortMacLife #FamilyFriendly #LovePortMac #MidNorthCoast #CommunityFirst

What to customise: Swap in your listings, local stats, and community highlights. The key is feeding it your actual content topics — don’t ask for generic post ideas. You know your market. Give ChatGPT the raw material and let it handle the writing.

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5. Market Analysis Summaries

The use case: You’ve pulled the suburb data from CoreLogic or RP Data. You’ve got the numbers. Now you need to turn that spreadsheet into something your vendor actually wants to read — a clear, professional summary that helps them make decisions.

The prompt (copy this):

Write a market analysis summary for Lake Cathie, NSW for January 2026.

Data: - Median house price: $825,000 (up 4.1% from $792,500 in Jan 2025) - Average days on market: 38 (down from 45 same time last year) - Number of sales in January: 14 - Current active listings: 42 - Auction clearance rate: N/A (most sales by private treaty in this area)

Notable sales: - 15 Dobell Drive: 4-bed, 2-bath, 612sqm — sold for $890,000 (28 DOM) - 3 Illaroo Road: 3-bed, 2-bath, 1,200sqm — sold for $760,000 (52 DOM) - 27 Pacific Highway: 3-bed, 1-bath, 950sqm — sold for $695,000 (14 DOM)

Audience: property vendors in Lake Cathie who are considering selling in the next 3-6 months.

Tone: authoritative but accessible. These are smart people who want the real picture, not a sales pitch.

Format: 300-400 words. Use subheadings. Australian English.

Sample output:

Lake Cathie Market Snapshot — January 2026

The Headline Lake Cathie started 2026 with steady momentum. The median house price rose to $825,000 — a 4.1% increase on the same time last year — while properties are selling faster, with average days on market dropping from 45 to 38.

What’s Selling January saw 14 settled sales, with the strongest results going to well-presented family homes in established pockets. The standout was 15 Dobell Drive ($890,000 in just 28 days), suggesting buyers are prepared to pay a premium for move-in-ready homes with modern finishes. At the other end, the Pacific Highway sale at $695,000 proves there’s still buyer depth at the entry level — that property moved in just two weeks.

Supply and Demand With 42 active listings and 14 sales last month, current stock would clear in approximately three months at this pace. That’s a balanced market with a slight tilt toward sellers — enough competition to keep prices firm, without the frenzy that spooks cautious buyers.

What This Means for Vendors If you’ve been considering selling, the conditions are favourable. Buyer demand is solid, pricing is firming, and properties presented well are moving within five to six weeks. The key word is “presented well” — the gap between a prepared property and an unprepared one is widening. Homes that come to market with quality photography, a clear price guide, and a strong first impression are consistently outperforming.

Looking Ahead Autumn is traditionally the strongest selling season on the Mid North Coast, and early indicators suggest 2026 will follow that pattern. If you’re thinking about a March or April campaign launch, now is the time to start the conversation.

What to customise: Plug in your own suburb data and comparable sales. Always double-check the numbers — ChatGPT is working with whatever you give it, so if your source data is wrong, the summary will be too.

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6. Open Home Preparation

The use case: You’re about to run an open home for a property you listed last week. You know the house, but you want to be ready — neighbourhood talking points, likely buyer objections, key selling angles. ChatGPT can brief you in two minutes.

The prompt (copy this):

I’m running an open home this Saturday for a 3-bedroom apartment on the 4th floor of a 2018-built complex in Dee Why, Sydney. It’s listed at $1,350,000.

Help me prepare: 1. Give me 5 neighbourhood talking points for Dee Why that buyers would find useful (lifestyle, transport, amenities — things I can mention in conversation). 2. Give me the 3 most likely buyer objections for a 3-bed apartment at this price in this area, and suggest how to respond. 3. Write a 30-second “welcome” script I can use when buyers arrive at the open home.

Tone: conversational, confident, not scripted-sounding. Australian English.

Sample output (Objection handling):

Likely Objection 1: “It’s a lot to pay for an apartment when houses are around $2M.” Response approach: Reframe the comparison. “You’re right that houses in Dee Why are sitting around $2M — and that’s actually why apartments like this are attracting so much interest. You get the same postcode, the same lifestyle, the same beach at the end of the street, without the $2M price tag. And honestly, the maintenance-free lifestyle suits most buyers here better than they expected.”

Likely Objection 2: “Strata fees seem high.” Response approach: Break it down. “The strata fees are $1,850 per quarter, which sounds significant until you look at what’s included — building insurance, gym, pool, concierge, and a healthy sinking fund. Compare that to maintaining a house with a pool in this area, and most buyers find they’re actually spending less, not more.”

Likely Objection 3: “We’re worried about the apartment market oversupply.” Response approach: Use specifics. “That’s a fair concern with some of the larger development corridors, but Dee Why is constrained by geography — there’s the beach, the headland, and limited development sites. This complex only has 24 apartments, it’s owner-occupier dominated, and resale values have been solid since completion. It’s a very different proposition to a 200-apartment tower.”

What to customise: Always verify neighbourhood facts. ChatGPT might not know that a specific café has closed or that there’s a new development DA in the pipeline. Use this as a preparation framework, then layer in your real local knowledge.

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7. Prospecting and Farming

The use case: You need to reach out to homeowners in a specific area — maybe a door-knock letter, a community newsletter, or a personalised email to someone you met at a local event. ChatGPT drafts the outreach so you can focus on actually delivering it.

The prompt (copy this):

Write a letterbox drop letter for homeowners in Flynns Beach, Port Macquarie.

Context: I’m a local agent who just sold 24 Pacific Drive, Flynns Beach for $1,420,000 — a new street record. I want to introduce myself to neighbours and invite them to a free, no-obligation property appraisal.

Key points to include: - The sale result (social proof) - What’s happening in the local market (prices up, demand strong) - A soft offer for a free market appraisal - Something personal — I live locally and genuinely know the area

Tone: friendly neighbour, not salesy agent. This should feel like a letter from a real person, not a flyer from a franchise.

Keep it under 200 words. Australian English.

Sample output:

Hi there,

I just wanted to drop a quick note to let you know about a recent sale in your street.

24 Pacific Drive sold last week for $1,420,000 — a new record for the street, and a great result for the vendors who’d been in the home for 15 years.

If you’ve been curious about what your property might be worth in today’s market, it’s a fair question. Flynns Beach has seen solid growth over the past 12 months, with strong demand from both local buyers and Sydney and Brisbane families making the move north.

I’m [Agent Name], and I’ve been working in the Port Macquarie market for [X] years. I actually live locally — you’ve probably seen me walking my dog along Nobby’s Beach most mornings.

If you’d ever like a free, no-obligation chat about your property’s value, I’m always happy to catch up over a coffee. No pressure, no pitch — just honest information.

My number’s below. Give me a call or text anytime.

Cheers, [Agent Name] [Phone] | [Email]

What to customise: This only works if the personal details are real. Mention a genuine local connection — where you walk your dog, where your kids go to school, your favourite café. Generic prospecting letters get binned. Personal ones get read.

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The Voice Trick: Making AI Sound Like You, Not a Robot

This is the single biggest upgrade you can make to your AI output, and almost nobody does it.

Here’s the problem: even with great prompts, ChatGPT has a default voice. It’s competent, professional, and completely generic. If every agent in your area is using ChatGPT with the same default voice, every listing description, every email, and every social post starts sounding the same. Your brand disappears.

The fix is a voice brief — and it takes about ten minutes to set up.

How to build your voice brief:

Step 1: Find 3-4 pieces of your best writing. Your favourite listing descriptions, the email that got you a listing, the social post that got the most engagement. Anything where you think “that sounds like me.”

Step 2: Paste them into ChatGPT with this prompt:

Analyse the writing style in these examples. Describe the tone, sentence length, vocabulary level, use of humour, formality, and any distinctive patterns. Then summarise the style in a paragraph I can use as a brief for future writing.

Step 3: ChatGPT will produce something like:

“Your writing style is direct and conversational, with short sentences mixed among longer descriptive ones. You use Australian colloquialisms naturally and avoid formal real estate jargon. There’s a dry, understated humour — you’d rather understate a property’s appeal than oversell it. You favour specific details over generic praise (you’ll name the café, not just say ‘great cafes nearby’). Your sentences often start with ‘And’ or ‘But’ for rhythm. You rarely use exclamation marks.”

Step 4: Save that paragraph. Now, whenever you prompt ChatGPT, add:

Write in this voice: [paste your voice brief]

The difference is dramatic.

Without voice brief:

“This stunning residence offers an exceptional lifestyle opportunity in the heart of sought-after Lighthouse Beach. Boasting an abundance of natural light and premium finishes throughout, this home is sure to impress the most discerning buyer.”

With voice brief:

“There’s a stretch of Lighthouse Beach where the houses sit back from the headland trail and the only sound past 7pm is the ocean. This is one of those houses. It’s not the flashiest build on the street — it doesn’t need to be. What it does is wake you up every morning with a view that makes the commute from Sydney feel like the best decision you ever made.”

Same property. Completely different impact.

Your agency’s voice should be in every piece of AI content you produce. Set up the voice brief once, and you’ll never sound like ChatGPT again.

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5 Mistakes That Will Get You Caught (And How to Avoid Them)

AI content has a credibility problem — not because the technology is bad, but because too many people use it badly. Here are the five mistakes that make AI-generated content obvious, and how to make sure you never make them.

Mistake 1: Leaving ChatGPT Formatting in the Copy

The classic blunder. An agent publishes a listing on realestate.com.au that still contains “[Property Type]” or “Key Features:” in bold. Or worse — the prompt instructions themselves end up in the listing.

The fix: Read your output. Out loud, ideally. Before it goes anywhere — portal, email, letterbox — read it once. This catches 95% of formatting issues. It takes sixty seconds.

Mistake 2: American Spelling and Terminology

ChatGPT defaults to American English. Without custom instructions, you’ll get “color” instead of “colour,” “organization” instead of “organisation,” and — the dead giveaway — “realtor” instead of “agent,” “open house” instead of “open home,” and “HOA” instead of “strata.”

The fix: Set up your custom instructions (see the Quick Start section above). Add “Australian English only” to every prompt. And do a quick scan for obvious Americanisms before publishing. If you see “neighborhood” without the ‘u,’ it needs another pass.

Mistake 3: Making Up Facts

This is the dangerous one. ChatGPT doesn’t know facts — it generates plausible-sounding text. It will invent school names, fabricate distance claims, create amenities that don’t exist, and state median prices with complete confidence and zero accuracy.

The fix: Never trust ChatGPT for factual claims. Use it for the words; bring your own facts. If the output says “5 minutes to the beach,” verify that it’s actually 5 minutes. If it names a school, confirm it exists. If it mentions a median price, check the source.

We covered this in detail in our article on 5 things real estate agents get wrong about AI.

Mistake 4: Not Customising the Output

Generic AI output is immediately recognisable. If your listing description could describe any 3-bedroom house in any Australian suburb, it’s not finished. If your buyer email doesn’t mention anything specific about the property or the person, it’s not finished.

The fix: AI gives you the first draft. You make it specific. Add the detail about the fig tree in the backyard, the way the afternoon light hits the lounge room, the fact that the buyer mentioned they have a golden retriever and the fully fenced yard was the first thing they noticed. Those details are what make AI content feel human.

Mistake 5: Using AI for Compliance-Sensitive Content Without Review

Contracts. Disclosure statements. Agency agreements. Section 32s. Anything that has legal weight should never be generated by AI without proper legal review.

The fix: Use AI for marketing and communication content. For anything compliance-sensitive — or anything that could land you in front of Fair Trading — keep your existing review processes in place. AI is your marketing assistant, not your legal adviser.

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Free vs Paid AI Tools for Australian Agents

ChatGPT isn’t the only option. Here’s an honest lay of the land for Australian agents in 2026.

Free Tools

• ChatGPT (free tier) — The most popular option. Good for drafting, brainstorming, and getting started. Limited to the smaller model and can be slow during peak times.
• Claude.ai — Anthropic’s AI assistant. Many agents prefer it for longer content (market reports, newsletters) because it handles nuance and context well. Free tier is generous.
• Google Gemini — Google’s AI, built into Google Workspace. If your agency already uses Google, it’s worth trying. Improving quickly but still less reliable for real estate-specific content.

Paid General Tools

• ChatGPT Plus (~$30/month AUD) — Access to the latest models, custom GPTs, file uploads, and priority access. Worth it if you use AI daily.
• Claude Pro (~$30/month AUD) — Larger context window (can process longer documents) and priority access. Strong option for agents who write a lot of content.

Paid Real Estate-Specific Tools

• Frolio (frolio.com.au) — Australian-built AI listing descriptions. Purpose-built for the Australian market.
• Uplisted (uplisted.com.au) — AI property description generator with Australian English and format options.
• AI Property Pro (aipropertypro.com.au) — AI listing generator with REA and Domain formatting.
• Rex AI features — If you’re already on Rex CRM, they’ve built AI features directly into the platform.

My Honest Recommendation

Start with free ChatGPT or Claude. Learn the fundamentals — prompting, voice briefs, the review process. Once you’re using AI daily and seeing real time savings, upgrade to ChatGPT Plus or Claude Pro. Only move to a dedicated real estate AI tool if you want a more streamlined workflow or need it integrated with your CRM.

Not sure what AI would actually save you? Our free ROI calculator lets you plug in your team size and current workflows to see the hours and dollars on the table.

You can also skip the learning curve entirely with pre-built, production-ready prompts — that’s exactly what our AI Listing Machine prompt pack is built for. Fifty-plus prompts for listing descriptions, vendor communication, market reports, social content, and more, all written for Australian agents.

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Getting Started This Week: Your First 7 Days

You don’t need to overhaul your entire workflow. Start small. Here’s a seven-day plan to go from “I’ve heard of ChatGPT” to “I can’t imagine working without it.”

Day 1: Set up ChatGPT with custom instructions. Create your account, set your custom instructions (the template’s in the Quick Start section above), and send your first message. Ask it to write a short bio for your agency website. Just get comfortable with the tool.

Day 2: Write your first listing description with AI. Pick a current listing. Feed ChatGPT the property details, target buyer, and your tone preferences. Compare the output to what you’d normally write. Tweak it, polish it, and notice how much faster it was.

Day 3: Draft a vendor update email. Take your notes from last weekend’s open home and use the vendor communication prompt above. Send it to your vendor. See if they notice the difference. (They’ll notice it’s better.)

Day 4: Create 5 social media posts. Use the social media prompt above to batch-create a week’s worth of content. Schedule them in your usual tool — Meta Business Suite, Later, or whatever you use. That’s your social sorted for the week in about fifteen minutes.

Day 5: Build your voice brief. This is the game-changer. Follow the voice brief process from the section above. Paste in your best writing, get ChatGPT to analyse your style, and save the output. From now on, everything sounds like you.

Day 6: Try a buyer follow-up sequence. Take the notes from your next open home and use ChatGPT to draft personalised follow-up emails for each group. Time yourself. Compare it to how long follow-ups usually take you.

Day 7: Reflect. Look back at the week. What saved you the most time? What felt natural? What still needs refining? The agents who get the most from AI are the ones who iterate — they keep improving their prompts and processes week by week.

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Where to Go From Here

The gap between agents who use AI well and agents who don’t isn’t going to close. It’s going to widen. The early adopters have already banked months of practice. Every week you wait is another week they’re compounding their advantage.

But here’s the good news: you don’t need to be a tech expert. You don’t need to understand how the technology works under the hood. You need to know how to ask it good questions and how to review what it gives you. That’s it.

If you want to accelerate the process, our AI Listing Machine gives you 50+ production-ready prompts built specifically for Australian real estate — listing descriptions for every property type, vendor communication templates, social media frameworks, market report formats, and more. Copy, paste, customise, done.

And if you’re a principal thinking about rolling AI out across your entire agency — standardised processes, voice guidelines, CRM integration — book a free AI assessment. We’ll walk through your current workflows and show you exactly where AI fits, what it’ll save you, and what it’ll cost. No pitch, no pressure — just an honest look at the opportunity.

The tools are here. The agents winning right now are the ones using them. Time to join them.

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Have a question about using ChatGPT for real estate in Australia? Get in touch — we’re always happy to help.